In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit
B2B Marketing - Interview with Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with th
Mark Donnigan Startup Marketing Consultant
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as other realities regarding contemporary B2B marketing. We review how the acquiring journey is currently completely fragmented and also the manner in which neighborhood structure can help marketers retake control of the expl
Startup Marketing Interview with Mark Donnigan
In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as various other facts regarding modern-day B2B advertising and marketing. We go over just how the buying journey is now completely fragmented as well as the way that neighborhood building can assist marketing experts take
B2B Marketing As We Know It Is Dead
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other truths regarding modern B2B marketing. We go over exactly how the buying journey is currently completely fragmented and the way that neighborhood structure can aid marketing professionals retake control of the